Zero waste, this is something that I’m becoming more and more passionate about and looking into so much more. When the lovely people at Percol Coffee* reached out to me about their #CleanUpCoffee Campaign not only was I intrigued but boy, did I learn a few things.
Now, I’m a massive coffee lover and can’t live without having a good cup of coffee to start the day. Like most of us, well, that was until I became pregnant. Here’s a few facts to think about next time you grab yourself one of your favourite coffees in one of those takeaway cups.
7 million disposable coffee cups are thrown away everyday.
That’s 2.5 billion coffee cups every year.
Less than 1% are salvaged and recycled.
Disposable coffee cups are usually made from virgin plastic and paper, directly contributing to deforestation and environmental pollution.
Percol are not only an ethical coffee brand but they also offer fairtrade coffee, with an organic range, and a carbon neutral supply chain. They plan for their offices to be 100% solar powered by 2019 and completely plastic free as soon as possible.
They’ve already introduced guilt free coffee pod capsules, which are plant based and compostable. My sister got the honours of trying these out in her Nespresso machine and loves them.
The OH didn’t want to be left out so he has been trying out the Barista Gold which smells absolutely delicious. He says he likes the taste and wouldn’t mind if we bought it again.
The lovely girlie’s in work all got to try the Americano coffee. Which got a thumbs up from them all including the lovely Lucy who, like myself is a massive coffee lover and was horrified when I told her about the stats and figures.
My dad’s favourites are the Iced Coffee’s, he said he preferred the Protein Latte. He was genuinely surprised by how good it tasted. He said he was expecting it to be a can because it looked and slightly felt like one, but the packaging is in fact fully recyclable as paper and 30% more Eco-friendly to produce than aluminium cans so great for an occasional pick me up when you are on the go. It would be great if this packaging caught on for other drinks as it is also a better alternative to plastic bottles.
I very rarely buy coffee in disposable cups now and for work or just being out and about in general I always make use of a reusable coffee cup so the plastic reusable cup I received is definitely useful. However, gaining new plastic items while I’m trying to reduce my plastic usage and waste does seem a little strange but on the other hand when you look at the alternative (lots of disposable coffee cup waste) it is definitely a better option.
Percol haven’t quite found the perfect zero impact packaging for all of their products, they are definitely taking steps in the right direction and giving consumers more options when it comes to low waste/ recyclable packaging. Their coffee is Fairtrade and they support a number of initiatives including Fairtrade Foundation, the Rainforest Alliance and the Soil Association.
They are also part of Next Generation Coffee project, which helps the new generation of farmers see a positive future in coffee growing, by providing education about climate change, and offering training in growing techniques and sustainability.
If you would like to sign the Clean up Coffee petition you can do so here. The petition asks for big brands like Starbucks, Costa and Nero to be forced to clean up their act with legislative change to enforce the use of Eco alternatives by 2020 and introduce recyclable alternatives, as sustainable solutions already exist!
What do you think? Why shouldn’t coffee cups be reusable or recyclable?
Lots of Love